Above all, effective branding can result in higher sales of not only one product, but of other products associated with that brand.

For example, if a customer loves Pillsbury biscuits and trusts the brand, he or she is more likely to try other products offered by the company – such as chocolate-chip cookies, for example. The simple start of Over was fueled from personal demand and the basic desire of having something different and unique. Design remains the driving force behind our work we do at Over, which is run by a small group of local creatives from different fields, united with passion for the things they make.

The whole t-shirt story began it’s life in 2005, through a small scope of people who would preorder the tee’s as they circled around in an email attach.

Without it’s current name, concept and the thought of a wide audience consumption, the whole t-shirt story began it’s life in 2005, through a small scope of people who would preorder the tee’s as they circled around in an email attach. As the people wore the tee’s, a desire from the larger crowd came along, which became a deciding factor for the project going public in 2012.